SEO is a big deal for businesses and yet, it feels like it can be such a mystery on how to optimize your site to improve your search rankings. There are of course hundreds of small items that you’ll eventually do to your site to optimize it for search engines but there are two factors that make up a bigger piece of the pie than anything else.
Content and Links.
That’s it. I know, it seems in your face obvious, but yet still vague enough to be a headache, that’s because it is, if you’re not using it properly. If you focus your site on providing high quality and relevant content and having other reputable sites link to your content you’ll have the greatest impact on moving your search engine ranking.
Google bases it’s algorithm on a lot of things but it boils down to trust and authority.
What builds trust?
- Overall Experience
Add content that is relevant to the search terms you’re trying to be ranked highly on. Add content that provides the information that people are looking for. At the same time, if your posts look exactly like the competition, how do you expect to pass them in the rankings? You can’t do the same things that others are already doing to pass them. You need to create a new experience. Something that is compelling and will make people want to share your content with others.
What builds authority?
Links get treated differently, because they are still the best way to measure authority. If you’re providing better, higher quality information than others, they will link to you, and Google thinks that’s important. Links can come from other websites or from social networks, and while social networks may send more immediate traffic, they do not rank as highly as links on other websites.
Every website is working to get linked to on as many relevant, high-traffic sites as they can, because it shows that your site has something worth sharing. You should be working on improving the amount of backlinks to your site, as well as the amount of in-site linking within your own site.
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